Football fever hits Morrows!

Morrow Communications has really kicked it into the back of the net with not one but two clients ‘stepping onto the pitch’ and making ‘football associations’ this week (we’re really putting the ‘pun’ in ‘pundit’ here). 
We kicked off the week with Moy Park announcing its status as an Official World Cup™ sponsor and finished off with Dale Farm revealing their sponsorship of the Milk Cup.

The Moy Park team at Morrows will be embracing all things Brazilian this summer (carnivals, samba lessons etc. we assume) to help activate Moy Park’s sponsorship of The FIFA World Cup™. The Moy Park brand will be beamed to millions of viewers across the globe on pitch perimeter boards during matches - including those involving England, France, the Netherlands and Spain to name just a few. Moy Park will be supporting the sponsorship with a comprehensive advertising, promotional and marketing campaign. What’s more, Moy Park will be launching an on-pack promotion that will give one lucky shopper the chance to win a once-in-a-lifetime trip for two to the FIFA World Cup™ semi-finals in Brazil.

In our second soccer scoop, Northern Ireland’s largest dairy company, Dale Farm, has stepped in as lead sponsor of Northern Ireland's major international youth football tournament – now known as the 'Dale Farm Milk Cup.' The renowned competition has seen famous players such as Ryan Giggs, David Beckham and Paul Scholes compete on NI pitches at the start of their careers. First played in 1983, the tournament has attracted a wide range of entries from local county sides to leading English and Scottish premier league clubs and international teams such as Russia, China and Mexico. Following a highly successful media launch to announce the sponsorship, the wheels are well and truly in motion for the rest of the competition!

In preparation for these high profile sponsorships, Team Morrow will be getting into the spirit by practising our football chants and keepie-ups and challenging our office park neighbours to a 5-a-side tournament (suit jackets for goalposts). Keep an eye on the headlines over the coming months as the team at Morrows work with Dale Farm and Moy Park to activate both super soccer sponsorships!

Aisle be Yours...

On this grey and miserable Monday morning, we all need a little pick me up. So here's a story we fell in love with last week, as we helped our client Asda celebrate Valentine's Day ...

Aisle be Yours…

“The Secret of a happy marriage- Respect and Genuine Love”

Having launched a search to find the longest married couple in the local area, Asda Coleraine was delighted to welcome Robert and Margaret, known as Ivy, Kirkpatrick into the store to tell their story. 

As regular customers in Asda Coleraine, every Tuesday since it opened in 2005, Robert and Ivy are well known to the store’s colleagues who delighted in celebrating their love with gifts including flowers, champagne and a shopping voucher. 

Married for 62 years, and having met several years before that, Robert and Ivy have lived in the centre of Coleraine since the 1960s. However, their love story began in London, when Robert spotted Ivy working in the Maypole Grocery Store.

“My brother also worked in the store,” said Robert, “so I asked him to find out if she liked the look of me and if she was interested in a date. Luckily she was, and we had our first date at the local picture house.”  

The romance went on to blossom from that moment and today the diamond couple have nine children, 25 grandchildren and 18 great-grandchildren.  Robert says, “We have a great system – Ivy does all the birthday cards and presents, and I look after Christmas!”

The couple describe their greatest adventure as an exciting trip to California around 15 years ago. Staying with friends they took in the sights around Los Angeles, San Diego and Palm Springs describing it as “a wonderful trip they’ll never forget.”

The couple were invited into Asda Coleraine on Valentine’s Day to receive their gifts from general store manager Roy Warke and community life champion Sheila Palmer. On receiving the news from Asda that they had been recognised as Coleraine’s longest married couple, Robert said he was “delighted and it was a lovely surprise.”

Roy Warke said, “It’s been wonderful to celebrate Valentine’s Day with Robert and Ivy as their love truly has stood the test of time. As regular customers to the store we’re all inspired by their story, and it’s particularly fantastic, and fitting, to hear that they met in a grocery store! We wish the couple many more happy years together.”

Finally, on the secret of such a long and happy marriage, Robert had a simple message saying, “It’s all based around respect. Respect and genuine love.”