Profits of Boom

In some circles and for some strange reason, 'profit' is seen as a dirty word. Under the expert guidance of broadcast veteran, Jim Fitzpatrick, a new business programme for Northern Ireland called ‘The Profit Margin’ will seek to decontaminate the word and instead celebrate the pursuit of profit as the means of rebalancing the NI economy.

‘The Profit Margin’, which is made possible by sponsorship from our longstanding client First Trust Bank and the University of Ulster Business School, is a 20 minute audio programme that focuses on issues relevant to the business community in Northern Ireland. It will target anyone with an interest in local business matters whether at home or abroad. Listeners will be able to access the show on a weekly basis directly via iTunes podcast, Twitter, Facebook and email subscription starting on Friday 17th October.

Listeners can expect analysis and insight about a range of issues relevant to the local business community, as well as a more in-depth look at the business news making the headlines each week. The programme will feature analysis around key business issues from a team of experts as well a regular ‘Business of the Week’ slot.

Local start-ups and entrepreneurs should also polish up their 'Elevator Pitch' as a regular slot on the show will carry the best 30sec pitch received that week.

The programme is unashamedly 'pro business' and in the absence of regular business broadcast which offers in-depth business coverage, insight and analysis of the NI market, it is very welcome indeed.

At a time when we need to encourage more local entrepreneurs and support more businesses to grow and develop here, this show promises to be a fantastic platform to champion business issues. We will be listening every week and recommend you do to.

‘The Profit Margin’ will be available from the website www.theprofitmargin.co.uk starting on Friday 17 October. It can also be downloaded directly as a podcast from iTunes as well as through the Facebook page https://www.facebook.com/pages/The-Profit-Margin/274265196116309 and twitter account @TheProfitMargin