22 May 2013

Top chefs, rugby players, chicken wings and a celebrity bake off...it could only be Balmoral Show 2013!

The Morrows team were out in force for the eagerly anticipated Balmoral Show 2013 at the new Balmoral Park – and the most important event in Northern Ireland’s farming calendar certainly didn’t disappoint!

We enthusiastically donned our wellies to work alongside our agri-food clients over the three days of the Show. Here are some of our best bits...

Winging it with Moy Park...we worked with Moy Park to bring a huge two storey stand (with stairs...it will be an escalator next year) to the NI Food Pavilion. Visitors’ taste buds were tickled with a range of delicious hot and spicy chicken wings and succulent breaded chicken goujons which were sampled on stand. Moy Park’s Group Executive Chef, Aaron Dixon, was on hand during the Show and hosted a series of cookery demonstrations on the Moy Park stand to show visitors how to make a selection of mouth-watering chicken dishes – we have no excuses now!

Ready Steady Bake! What could be better than an Olympic legend, three rugby stars and mountains of cupcakes? We worked with Dale Farm to deliver a celebrity bake off – which pitted Dame Mary Peters against Ulster Rugby’s Paddy McAllistair, Roger Wilson and Adam Macklin to see who would produce the most perfectly decorated cupcake! True to form Dame Mary Peters emerged victorious to rapturous applause in the marquee.

We also partnered with James Street South’s head chef Niall McKenna, who offered daily Masterclasses on the Dale Farm stand to educate show-goers in the art of home baking – using the finest Dale Farm products of course!

Our Ainsley...The Asda marquee was the place to be with new and exciting products being sampled by Asda’s top suppliers across the three days. Celebrity chef Ainsley Harriott was also on hand to entertain the crowds on the stand - serving up delicious dishes alongside Asda’s expert chef – as well as choosing the winner of the Farming Life ‘Farmer’s Little Helper’ competition for 2013.

Bagel Boom! Irwin’s Bakery delighted the crowds with its new range of pre sliced bagels...available in cinnamon and raison, plain and brown – the hungry crowds couldn’t get enough of them and we even found some apprentice bakers!







These are only a few of our highlights from Balmoral Show 2013! It was a fantastic event and we even got some sunshine - roll on Balmoral Show 2014!

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