Ground Breaking Design @ Morrow Communications

Morrow Communications is not a company that ever stands still! In fact we're always keen to explore new ways of improving our client services. For some time now we have been exploring how best to integrate graphic design in to our client offering….and are delighted to say that we now offer an in-house graphic design service.

Perhaps the most exciting project to date has been an augmented reality project for Moy Park. Working closely with Blippar we created an on pack competition with a difference - using the very latest smart phone technology. 

Moy Park is the first Northern Irish brand to use this cutting-edge technology, which brought the competition to life and enabled people to enter via their smart phone in the supermarket. By simply holding their smart phone screen over the Moy Park logo on the pack consumers were taken to a virtual reality Moy Park recipe book and interactive link to the Florida competition.