Morrow Communications’ client, Cool FM last week filled the Odyssey to the rafters with thousands of screaming pop fans for the first ever Cool FM Jingle Ball Live. Thousands poured into the arena to witness the biggest pop gig Belfast has ever seen - a line-up which included JLS, Matt Cardle, Labrinth, Amelia Lily, Misha B, Ryan O'Shaughnessy, Stooshe, Lawson and Joe McIlderry and Morrow’s own pop svengali, Marty Byrne was backstage taming the press pack in an exclusive media roomThe press conference-style backstage media room brought together a host of glamorous showbiz reporters and some slightly less glamorous press photographers for quickfire questions and photos just before the artists took to the stage. The media room ran very smoothly despite some extraordinary wardrobe choices, demands for better refreshments and a dash of diva behaviour (and that was just the journalists).
Morrows were involved with Jingle Ball Live from the beginning, organising media partnerships with local press titles, celeb interview pieces, ticket giveaways, social media and crisis management consultancy as well as management of the backstage press area. With the event being hailed as a huge success, we’re already looking forward to Cool FM’s Jingle Ball Live 2013!
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