Department for Employment and Learning – Made Not Born

With 10 Roadshows, three Masterclasses and more than 1,500 SME engagements to its name, the Department for Employment and Learning’s (DEL) leadership and management campaign ‘Made Not Born’ has certainly proved itself as a very popular source of inspiration and support in what are extremely tough times.

Morrow Communications has been working with DEL for more than two years now to help promote the benefits of management and leadership development under the campaign banner‘Made Not Born’. Delivered through an integrated communications strategy involving brand development and application, events, online communications, video production, direct marketing and media relations the ‘Made Not Born’ campaign promotes the key message that great leaders and managers are not born, but rather made.

To help illustrate the benefits of Management and Leadership development to the SME sector, Morrows worked with the Department to help identify Europe’s leading management experts, as well as local champions to speak at the various events held throughout Northern Ireland. Each provided real life, real time examples of just how impactful these techniques can be within a business environment.

Mervyn Langtry, Head of the Department for Employment and Learning‘s Management Development Branch, said: “This year’s ‘Made Not Born’ campaign has been a hugely successful one. The overall level of stakeholder engagement has increased, and to date more than 1,500 SMEs have made contact with my team.” This has resulted in more companies engaging in Management and Leadership development and accessing the support programmes available through DELNI.

To see what some of our guest speakers had to say visit the Made Not Born YouTube site at the following link http://www.youtube.com/user/MadeNotBornNI