Local loaf takes flight

NI based Irwin’s Bakery has secured a major deal with retail giant Asda to supply its ‘Irish Batch’ bread into 150 stores in England. The deal, which is worth around £200,000 per annum to the local bakery, will make the loaf (known as ‘Nutty Krust’ in Northern Ireland) available for the first time in England.

“Developing our products into key export markets across the UK and Ireland remains central to our business strategy. We are particularly pleased to have secured this deal with Asda, which will see the iconic Northern Irish batch loaf become widely available through its store network in England,” said Michael Murphy, Commercial Director with Irwin's.

Chris Moore of Irwin's and David Quigg of Asda are pictured celebrating this partnership. For more info visit http://www.irwinsbakery.com/