Rescued NI machinery business Redrock is gearing up for the 80th National Ploughing Championships in Athy (20th-22nd September), where it will showcase its range of redeveloped trailers, mixers, tankers, feeders and slurry pumps.
The County Armagh business, which was saved from the administrators in 2010, has been reaping the benefits of a significant reinvestment and modernisation programme, smashing its first year annual sales target of £5m, doubling its employee base to 42 and growing sales across Irish, UK and European markets. Redrock will host a large stand at The National Ploughing Championships, the latest in a series of key trade shows across Europe that the business has attended.
Redrock Managing Director Frank Flynn comments, “The National Ploughing Championships will be an ideal opportunity for us to showcase the innovation that we have ploughed into our product range over the past 18 months.
“Our recent focus has been to fine tune our range of cattle feeding and slurry handling equipment, using our engineering expertise to ensure we are meeting the needs of today’s farming community.
“We completely redeveloped our trailer, mixer, slurry pump and blockcutter ranges and this week’s event will allow us to highlight the results. For instance, the new Redrock ‘all round’ silage block cutter will be on display. This is a new version of already proven range of silage blockcutters but it can also be used as an industrial heavy-duty bucket for picking up loose materials. This dual purpose means increased efficiencies for the farmer and is a prime example of how we’ve been successfully reshaping our product offering.”
The business’ sister company, steel fabrication specialists Steel Solutions, will share presence at the Redrock exhibition stand and will display an impressive sample construction to demonstrate its metal and roof expertise in farm buildings.
“We’re committed to continually reinvesting into our business and driving the Redrock brand forward in key markets including Ireland. That said, we value the opportunity to meet with farmers firsthand at such an important sector event as the National Ploughing Championships,” Frank concludes.
The County Armagh business, which was saved from the administrators in 2010, has been reaping the benefits of a significant reinvestment and modernisation programme, smashing its first year annual sales target of £5m, doubling its employee base to 42 and growing sales across Irish, UK and European markets. Redrock will host a large stand at The National Ploughing Championships, the latest in a series of key trade shows across Europe that the business has attended.Redrock Managing Director Frank Flynn comments, “The National Ploughing Championships will be an ideal opportunity for us to showcase the innovation that we have ploughed into our product range over the past 18 months.
“Our recent focus has been to fine tune our range of cattle feeding and slurry handling equipment, using our engineering expertise to ensure we are meeting the needs of today’s farming community.
“We completely redeveloped our trailer, mixer, slurry pump and blockcutter ranges and this week’s event will allow us to highlight the results. For instance, the new Redrock ‘all round’ silage block cutter will be on display. This is a new version of already proven range of silage blockcutters but it can also be used as an industrial heavy-duty bucket for picking up loose materials. This dual purpose means increased efficiencies for the farmer and is a prime example of how we’ve been successfully reshaping our product offering.”
The business’ sister company, steel fabrication specialists Steel Solutions, will share presence at the Redrock exhibition stand and will display an impressive sample construction to demonstrate its metal and roof expertise in farm buildings.
“We’re committed to continually reinvesting into our business and driving the Redrock brand forward in key markets including Ireland. That said, we value the opportunity to meet with farmers firsthand at such an important sector event as the National Ploughing Championships,” Frank concludes.
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