Football fever hits Morrows!

Morrow Communications has really kicked it into the back of the net with not one but two clients ‘stepping onto the pitch’ and making ‘football associations’ this week (we’re really putting the ‘pun’ in ‘pundit’ here). 
We kicked off the week with Moy Park announcing its status as an Official World Cup™ sponsor and finished off with Dale Farm revealing their sponsorship of the Milk Cup.

The Moy Park team at Morrows will be embracing all things Brazilian this summer (carnivals, samba lessons etc. we assume) to help activate Moy Park’s sponsorship of The FIFA World Cup™. The Moy Park brand will be beamed to millions of viewers across the globe on pitch perimeter boards during matches - including those involving England, France, the Netherlands and Spain to name just a few. Moy Park will be supporting the sponsorship with a comprehensive advertising, promotional and marketing campaign. What’s more, Moy Park will be launching an on-pack promotion that will give one lucky shopper the chance to win a once-in-a-lifetime trip for two to the FIFA World Cup™ semi-finals in Brazil.

In our second soccer scoop, Northern Ireland’s largest dairy company, Dale Farm, has stepped in as lead sponsor of Northern Ireland's major international youth football tournament – now known as the 'Dale Farm Milk Cup.' The renowned competition has seen famous players such as Ryan Giggs, David Beckham and Paul Scholes compete on NI pitches at the start of their careers. First played in 1983, the tournament has attracted a wide range of entries from local county sides to leading English and Scottish premier league clubs and international teams such as Russia, China and Mexico. Following a highly successful media launch to announce the sponsorship, the wheels are well and truly in motion for the rest of the competition!

In preparation for these high profile sponsorships, Team Morrow will be getting into the spirit by practising our football chants and keepie-ups and challenging our office park neighbours to a 5-a-side tournament (suit jackets for goalposts). Keep an eye on the headlines over the coming months as the team at Morrows work with Dale Farm and Moy Park to activate both super soccer sponsorships!