We are on the shortlist for the Low Budget category for our submission - ‘From Famine to Feast – the Resurrection of the Irish ‘Lumper’ Potato’ - and made the cut from approximately 700 awards entries received from around the globe!
The entry, which focuses on a media relations campaign conducted on behalf of our client Glens of Antrim Potatoes, follows the story of the reintroduction of the ‘Lumper’ to the market – a famous potato which had not been commercially cultivated since the Irish Famine of the 1840s.
Two members of the PR team, Harriet Turtle and Seona McGrath, have since been put through their paces taking part in a face-to-face interview with a team of expert judges in London this week, before the winners are finally chosen and announced at the CIPR Excellence Awards black tie dinner at Old Billingsgate, London on Tuesday 17th June 2014.
Fingers crossed for the final result!
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